 | Kotler due in Dhaka today
07 June, 2011
Dr Philip Kotler, the world's leading strategic marketer, is due to arrive in Dhaka today for a three-day visit to attend a series of events.
A professor of international marketing at JL Kellogg Graduate School of Management of Northwestern University, Kotler will take part in a couple of sessions with media, academics, young marketers and corporate leaders here.
The marketing guru is expected to meet Prime Minister Sheikh Hasina on Wednesday, according to the event organiser.
Kotler is visiting the country for the first time following an invitation from Bangladesh Brand Forum.
His book, Marketing and Branding Success Case Study in Bangladesh and West Bengal, will be launched during his stay. The book will highlight stories of successful brands in the region.
He will launch a knowledge centre, Kotler's Center of Excellence, in Dhaka Thursday.
Release link:http://www.thedailystar.net/newDesign/news-details.php?nid=188892
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