Marico Bangladesh Limited

Fastest Growing FMCG company in Bangladesh. Marico Bangladesh Limited (MBL) holds a leadership position in the FMCG space. MBL is the subsidiary of Marico Limited, India (Marico). MBL’s Products in Pure Coconut oil, Hair care and Skin Care reach out to more than 450,000 outlets in Bangladesh. MBL generated a turnover of about Tk. 2650 Million (about USD 38.4 Million) during 2007-08. MBL markets well-known brands such as Parachute, Aromatic, Camelia, Hair Code and Beliphool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories.

Ranked 6th most trusted brand out 849 brands across the category by Bangladesh Brand Forum in 2008, Parachute holds 73% market share in coconut oil category. One in every three Bangladeshi is a MBL consumer, while over 9.25 Million consumer packs from Marico reach to consumers every month.